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As Chevy Heads to McCann, 200 Staffers Must Decide if They Want To Go, Too
Создана 5 лет 7 месяцев 3 дня 14 часов назад
The nearly 200 employees who'd been hired by Goodby Silverstein & Partners to work on the General Motors...
Miller Lite Starts U.S. Hispanic-Agency Review
Создана 5 лет 7 месяцев 3 дня 14 часов назад
MillerCoors is searching for a new U.S. Hispanic agency for Miller Lite after parting ways with Lopez Negrete...
Data War Dispatch: Turning Data Crude Into Real Revenue
Создана 5 лет 7 месяцев 3 дня 14 часов назад
Brad Rencher believes that one day data will be listed as an asset on the corporate balance sheet. The senior...
Advertising Research Foundation Taps Gayle Fuguitt as CEO
Создана 5 лет 7 месяцев 3 дня 8 часов назад
Former General Mills researcher Gayle Fuguitt will be the new CEO of the Advertising Research Foundation...
Don't Be Fooled by Obama's Victory: Sharp Racial Divisions Persist
Создана 5 лет 7 месяцев 2 дня 7 часов назад
More and more, marketers are backing away from the idea of targeted multicultural advertising in favor of a...
U.S. Gives Up on Graphic Cigarette Package Warnings -- for Now
Создана 5 лет 7 месяцев 1 день 12 часов назад
The U.S. Justice Department won't ask the Supreme Court to overturn a lower court ruling that struck down...
For Grocers, After Years of Shunning Internet, Digital Starts to Click
Создана 5 лет 7 месяцев 1 день 10 часов назад
In the last few years we've witnessed the advent of mobile commerce, multichannel commerce, social commerce...
People on the Move: SheKnows Names Samantha Skey as Chief Revenue Officer
Создана 5 лет 7 месяцев 14 часов назад
SheKnows, a women's lifestyle media brand, welcomes Samantha Skey as its chief revenue officer. A...
Postal Service Can't Cut Saturday Delivery, U.S. GAO Says
Создана 5 лет 7 месяцев 5 часов назад
The U.S. Postal Service doesn't have the legal authority to cut Saturday mail delivery as Postmaster General...
Sandusky Sex-Abuse Scandal Has Cost Penn State $46 Million
Создана 5 лет 6 месяцев 26 дней 9 часов назад
Penn State University officials still can't bring themselves to say the name "Jerry Sandusky." Hard to blame...
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