Найти

Публикации

P&G unwraps trio of new agency models
Создана 8 месяцев 3 дня 20 часов назад
By Jack Neff. Published on April 09, 2018. Credit: Procter & Gamble Co. Earth's biggest advertiser...
Miller Lite Starts U.S. Hispanic-Agency Review
Создана 5 лет 8 месяцев 25 дней 6 часов назад
MillerCoors is searching for a new U.S. Hispanic agency for Miller Lite after parting ways with Lopez Negrete...
How Big Data Spawned the Geico Gecko
Создана 5 лет 8 месяцев 25 дней 6 часов назад
Geico's Gecko spokes-lizard has become so iconic that he shows up as a human-size mascot at sporting events....
Data War Dispatch: Turning Data Crude Into Real Revenue
Создана 5 лет 8 месяцев 25 дней 6 часов назад
Brad Rencher believes that one day data will be listed as an asset on the corporate balance sheet. The senior...
Chartbeat Aims to Show Publishers If Their Ads Work
Создана 5 лет 8 месяцев 25 дней 4 часа назад
Many a news operation have fallen in love with Chartbeat, the web-analytics software that gives reporters and...
Chartbeat Aims to Show Publishers If Their Ads Work
Создана 5 лет 8 месяцев 25 дней 4 часа назад
Many a news operation have fallen in love with Chartbeat, the web-analytics software that gives reporters and...
Marketing Quant 101: Universities Gear Up for Data Talent Crunch
Создана 5 лет 8 месяцев 25 дней 3 часа назад
On an icy January day, more than 75 ad-industry executives made their way to the upper Manhattan campus of...
GE Lets You Filter Out Crap Content from Buzzfeed
Создана 5 лет 8 месяцев 24 дня 22 часа назад
Are you an all-celebrity kind of reader, or do you like a bit of politics too? Or, are animals and tech more...
GE Lets You Filter Out Crap Content from Buzzfeed
Создана 5 лет 8 месяцев 24 дня 22 часа назад
Are you an all-celebrity kind of reader, or do you like a bit of politics too? Or, are animals and tech more...
Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter
Создана 5 лет 8 месяцев 24 дня 20 часов назад
A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads...
Показать все
Понравилось людям