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Twitter Takes Steps to Prevent Misuses of Keyword Targeting via Sensitive Keywords

The issue of social networks' ad-targeting capabilities potentially being used for the wrong reasons recently surfaced on Twitter, which quickly took steps to rectify misuses of keyword targeting discovered by BBC News. Joe Tidy of BBC News reported that the BBC was able to use keyword targeting to serve ads on Twitter to people who...

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AdWeek16 января 2020
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