Alibaba Matches Amazon’s Hype With Singles Day Changes

Alibaba may have cut Amazon's Taylor Swift victory lap short, announcing plans to take its Singles Day countdown gala global this year on 10 cable networks in China, Southeast Asia, Africa and North America. To be fair, the Prime Day concert was streamable in 200 countries, but Alibaba's timing at the very least is interesting--and...

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AdWeek12 июля 2019