This Head-Turning Calvin Klein Campaign Turned the Head of the Feds

Say what you want about his skills as a designer, Calvin Klein certainly earned his stripes as a marketer. This is the man who, by casting a salacious (and 15 year-old) Brooke Shields in a 1980 TV spot, sold 200,000 pairs of jeans the first week. In no time, America caught on: Klein's ads used...

Читать полностью

AdWeek18 мая 2019