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The Inside Story of the Burger King Campaign That Changed The Brand’s Entire Outlook on Marketing

In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people's attention and build brand love. McWhopper, Google Home of the Whopper and Burning Stores--among many others--were talked about everywhere, achieved billions of impressions, helped revamp the brand and were...

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AdWeek17 мая 2019
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