JWT Agency Tries 'Happiness' Mobile App to Track Employee Morale

How can an agency communicate better internally? How should management gauge employee satisfaction in the mobile age? Is there an efficient way to leverage the social media influence of the agency's own staff?

For a WPP Group-owned digital shop in Indonesia, the answer is a newly-launched, in-house mobile "Happiness App." According to Kevin Mintaraga, CEO of XM Gravity in Jakarta, "both online and offline experience have to work together."

One reason Mr. Mintaraga started the app was that he no longer has time to hold twice-a-year, hour-long sessions with each employee to see how work is going. He did it when his company had only six people, but now it's at 135.

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Advertising Age18 марта 2013